Video Marketing's Crucial Role

It's easy to see why video is so popular these days: it's an easy-to-digest format that gives our eyes a break from the overabundance of textual information available online. This could explain why the world watches a billion hours of social video on YouTube every day. Those of you pursuing professions in digital marketing should have a thorough awareness of the value of video as a marketing tool. This is not just because they may be interested in generating fantastic films, but also because they will most likely need to learn how to include video into their material in order to compete. In this section, we'll go over some best practices for digital marketers to create and share video, as well as five main reasons why video is so important to your marketing plan.
 
What's the point of video?
Video is a versatile and engaging content format that not only provides us with a realistic picture of what's going on, but also makes it simple to share across multiple platforms. It appeals to consumers because it is simple to understand, entertaining, and engaging, and it appeals to marketers because it can provide a potentially large return on investment (ROI) through a variety of channels. Anyone with an internet connection can both watch and produce video. While there is a trend toward higher-quality video on a professional level, anyone with a laptop can make their own video in under an hour. 
 
Video Formats 
There are many different types of videos available, and knowing your purpose before you sit down to create the video is an important part of developing an effective content marketing strategy (or any other type of content, for that matter). To that end, make sure the video's type and channel purpose (if you're posting on social) are both appropriate for the video's purpose. 
Here's a breakdown of where different types of videos can be used. 
Explainers can be used in conjunction with instructions, customer service activities, and a variety of other applications to help educate people about your product. Interviews can be used to spark debate between opposing viewpoints or to highlight a special guest or influencer. You can always re-use the audio and market it as a podcast if you're making videos with guest experts, for example. In exchange for free products, brand ambassadors can create product reviews and demo videos. 
If you can find people in your industry who are looking to increase their social media following, this can be a great way to get free advertising. If the people doing the video reviews have a lot of engagement and comments, this can also help you learn more about the product. In some ways, it's similar to market research. 
Best Practices in Video Marketing Okay, now you have some compelling reasons to include video in your marketing efforts, or to learn how to make awesome videos if you're interested in a career in digital marketing. But how do you go about creating a video that is both engaging and optimized? Here are a few pointers. First and foremost, determine the ideal video length for your platform, as recommended by Hubspot: 
 30 seconds on Instagram 
 45 seconds on Twitter 
 1 minute on Facebook 
 2 minutes on YouTube 
 Using captions for autoplay and keeping the video on silent if it's on a landing page are two other things you'll want to do to ensure the best engagement and accessibility, as well as boost your SEO. Practice good SEO standards and always check your metrics to understand how your videos are performing. You can create a standard library of different videos and organise them in YouTube, then incorporate them into various forms of content such as blogs and emails. Don't forget about your calls-to-action, which on YouTube usually take the form of a small annotation requesting that users subscribe to your channel. Using a dedicated video hosting service like Cincopa is a more robust approach to managing your video content and tracking its full ROI.
Conclusion 
Video is one of the most popular kinds of material on the planet, and it's not going anywhere anytime soon. And it's understandable: we crave connection and personality in an impersonal digital environment. It's important for us to see and hear individuals in their natural environment.

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