What Is a Whiteboard Animation and How Can You Make One?
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Animated videos have grown in popularity among marketers and small business owners alike. Studies after studies show that animation is an excellent way to attract viewers, hold their attention, and convey a message. Animated videos, on the other hand, appear to have been a novelty a few years ago. Almost everyone now uses animation to promote their business, and standing out from the crowd of animated explainer videos, presentations, and demos is becoming increasingly difficult. Consider this: 50 of the best explainer videos compiled by HubSpot, Video Brewery, Demo Duck, and Switch Video are animated. How can we convey a message while still utilising the popular video format?
The solution is straightforward: whiteboard animation.
So, what exactly is a whiteboard animation?
Whiteboard animation is a video style that shows static images being drawn on the screen to the viewer. Typically, the illustrations are accompanied by narration that guides the audience through the storey told within the drawing. These animations are simple, but they are undeniably appealing.
There is no doubt that video marketing has exploded in the last decade, becoming an essential component of any successful marketing strategy. Everyone has jumped on board with the video craze. As a result, it comes as no surprise that consumers are four times more interested in watching videos about a product than they are in reading about it. The majority of marketers consider video marketing to be the most effective form of ROI.
This means that video marketing should not be relegated to the bottom of your to-do list, but rather be an essential component of your company's communication and marketing strategy.
Now that you've determined that incorporating video into your business plan is essential, the question is, what type of video should you invest in?
A whiteboard animation video can be a very effective tool. They are a fun and creative way to promote and market your services or products. These videos can be tailored to a variety of industries without the fluff found in other types of video. A whiteboard video is also intended to be focused. This means that your message will be heard clearly and loudly.
What is the appeal of whiteboard animation?
Whiteboard animation is used to create product demos, explainer videos, educational presentations, and a variety of other visuals. What is it about this style that makes it so popular among marketers, educators, and business owners?
Whiteboard animations are razor-sharp. They are typically designed to convey a specific message, which they are capable of doing well. Because their only means of communication are a whiteboard and a marker, the message is uncluttered. This improves the clarity of the message.
The whiteboard video format is widely used. This animation style can be used for a variety of purposes, including bank commercials, history lessons, and onboarding videos. Such pieces can be lighthearted or serious, short or long, but they all have one thing in common: they must be clear and understandable to the audience.
Whiteboard animation is easy to understand. Even if your audience speaks a different language, they will be able to understand the video created in this style without the use of words. This is the power of visuals based on recognisably recognisable symbols and common knowledge.
Such videos do your public relations work for you. When done creatively, whiteboard animation videos can be an excellent PR tool. If the audience enjoys it, they will spread the word about the product or service by sharing it on social media. Several studies have found that people are more likely to share videos that elicit strong emotions such as amusement or contentment.
Whiteboard videos are less expensive to create. When it comes to companies on a tight budget, the cost of video production is a major consideration. This style is a great choice if your company wants to incorporate animation that will not cost a fortune but will still be an effective marketing tool. Because of the differences in visual representation, whiteboard videos are just as engaging and effective (if not more) than other animated videos. At the same time, because they do not require the level of detalization that other animated videos do, they do an adequate job.
What Is the Purpose of Whiteboard Animation?
A whiteboard animation is an excellent place to begin incorporating video into your marketing strategy. It is memorable and eye-catching, and it can be produced quickly and cheaply. Whiteboard animations are an excellent addition to any company's website, social media platforms, or email newsletters. Because of this digital adaptability, the marketing possibilities are practically limitless! All you need is an idea. You don't have a script? That's fine! Our talented and professional script writers can understand your vision and portray a powerful message that will show your viewers how your company fits into their lives. Whiteboard animation videos are less expensive to produce than any other type of video, in addition to having an effective and precise call to action.
How to Make a Whiteboard Video at Home
Whether it's a whiteboard video or another type of animation, there are certain steps that should be taken during the video creation process.
Begin with a script.
Every storey, whether it's a whiteboard animation or a regular live video, should begin with a script. There are a number of excellent articles that offer tips on how to write a killer video script.
Create a storyboard for your project.
Draw a sequence of key scenes based on the script you created in the previous step. Consider the storyboard to be a visual organiser for your whiteboard animation. Many businesses and video producers appear to avoid using storyboards, especially when using ready-to-use content. Creating a storyboard, on the other hand, should be a part of your video production process because it helps you stay organised, gives you a sense of pacing, and connects images and voiceover.
It shouldn't be too long or complicated. A rough outline of how the storey will unfold will suffice.
Tell your storey.
Because whiteboard animations are more limited in terms of expression than regular live or 2D/3D animated videos, voiceover and music are critical to the video's success. As a result, consider investing in professional recording equipment (a Snowball mic from Blue Microphones might be a good choice). Other simple tips for recording voice include: avoid using multisyllable words (if it's difficult to say, it's difficult to understand), do your rehearsal, and take it slow.
Animate!
Select the software that will be used to create your whiteboard animation. If you're just getting started with animation, use something simple like VideoScribe or Doodly. You can make an informed decision by reading a few VideoScribe Reviews and Doodly Reviews.
You can drag and drop pre-animated characters onto the canvas, add effects and music, and you're done.
If you want a more sophisticated approach, you should look for tutorials and helpful guides on YouTube.
When you're finished, make sure to share your whiteboard animation on all of your social media channels. Another viable option is to send it via email to your subscribers. Allow people to see your incredible animation!
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