What is a Whiteboard Animation Video and how does it work
Are you certain that you want to use a whiteboard animation video for your company's promotional purposes? We can't say that we blame you... After all, they are one of the most widely used types of explainer videos in marketing today. At the very least, if you do them correctly.
To be sure, a well-produced whiteboard video can be a fantastic content creation tool. However, there is a lot that can go wrong with them as well. There are a few things you should keep in mind before using one in order to avoid this from taking place.
1.What is a Whiteboard
Animation Video and how does it work?
The term "whiteboard animation" refers to a style of explainer video that simulates animated graphics being hand-drawn on a whiteboard-like background, as opposed to traditional animation. It is also common for explainers to include a voice-over narrator who complements the visuals and conveys the main ideas of the piece, as is the case with most other explainers.
In educational and marketing settings, whiteboard videos are frequently used because they are an excellent medium for simplifying complex information.
Keep in mind, though, that these pieces should not be confused with chalkboard animation videos! Those have a green background with drawings and letters that look like they were made with chalk.
The advantages of whiteboard animation videos are discussed in detail in question two.
The popularity of whiteboard animation videos can be attributed to a number of factors:
They have the ability to simplify and make compelling explanations of complex or boring topics.
They are entertaining and educational at the same time – they are both entertaining and useful!
Whiteboard marketing videos are typically less expensive to produce than other types of animated videos.
Because of their streamlined visuals, they are able to maintain the viewer's attention for a longer period of time.
People retain more information after watching a whiteboard video because the format makes it easier for the brain to process and retain information.
What Types of People Should Use Whiteboard Cartoon Animation?
In reality, anyone who uses a customised whiteboard animation video will reap the benefits. This is after all a low-cost animation style that can be customised to appeal to a variety of different types of audiences. Nonetheless, some people may find its ability to simplify information particularly useful, for example:
Marketers from the technology, healthcare, and financial industries are invited to participate.
Businesses that have a game-changing idea.
B2B marketers are those who market to other businesses.
Leaders in their fields and content creators who are attempting to educate their audiences.
Those who want to add new audio content to old audio content (especially if the content is educational).
Organizations that are not for profit.
What Are the Best Times to Use Whiteboard Marketing Videos? 4. When Should You Definitely Use Whiteboard Marketing Videos?
Even though it is a type of explainer video – which can be used to describe any business or product – the whiteboard video style is not always the most effective option. Whether or not it is appropriate for your message, your marketing objectives, and the product or service you are attempting to sell is entirely up to you.
Having said that, whiteboard cartoons do become a "must-have" item in certain situations, as described above. Here are a few examples of situations in which they are always recommended by our staff:
3. When your products or services are complex or highly technical: 3. When your products or services are complex or highly technical
Whiteboard explainer videos are educational simply by virtue of their nature and aesthetic appeal. They look a lot like the whiteboards that we've been using in business meetings and classrooms for years.
There's something about being in a white space – free of distractions – and watching the information unfold in front of you that makes it easier to follow the ideas being communicated. There have even been studies that show that using such a setup can increase information retention by as much as 15 percent.
An engaging, fun, and interesting whiteboard animated video is the ideal vehicle for conveying complex ideas in an engaging, fun, and interesting manner when elements of your message rely on such ideas.
When you need to cover a lot of ground in a short amount of time:
The best whiteboard explainer videos, like the best other types of explainers, have a strong ability to synthesise and condense information in a clear and concise manner. What distinguishes whiteboards is their presentation style, which allows ideas to unfold in front of viewers without distractions while maintaining their interest in what is being discussed.
When you create whiteboard animation videos, you have the opportunity to create pieces that are even longer than the norm while still remaining entertaining. This one-of-a-kind dynamic of content and presentation allows you to pack in more information than you would otherwise be able to with other presentation styles. Which runs the risk of becoming monotonous after a certain length of time.
5. Common Pitfalls and Errors to Avoid
For all of the benefits that a well-produced whiteboard explainer video can bring to your marketing campaign, a poorly produced video can be just as detrimental.
When viewed from the outside, the concept of "doing it right" appears to be a fairly straightforward proposition. Many of the elements that make whiteboard animation videos so effective can be easily messed up if you don't have prior experience or someone who is knowledgeable to guide you through the process.
Here are a few examples of the most common blunders:
The following video is an example of a whiteboard video without a drawing hand:
It may appear to be a non-event of minor importance. But the reality is that showing a hand drawing the images is a staple of the format for a reason, and it is important to remember that.
Not only does it add much-needed dynamism to the whiteboard animated video, but it also contributes to the creation of a sense of closeness with the viewer, which further enhances the immersive experience.
A whiteboard video with a coloured background is shown in Figure 5.2.
The colour white is non-negotiable in whiteboard animations.
As previously stated, using a white background actually aids in the retention of information, but it also serves another important purpose.
A neutral black and white setting ensures that when you do use colour (which is an important strategy in whiteboard marketing videos), it is more prominent and emphasises its importance. Hence, these pieces are more useful than the chalkboard animation videos in this respect.
5.3. Avoiding the use of interconnected diagrams:
In your whiteboard explainer video, using separate illustrations completely destroys the illusion of continuity and progression created by the video.
We purposefully use interconnected imagery in these videos to make it easier for you to follow the visual narrative we've created. Adding to the overall message you are attempting to convey.
When it comes to whiteboard marketing videos, continuity is essential!
5.4. Changing the Style of the Whiteboard Cartoon:
We are all about originality and making sure that your whiteboard animated video has a distinct feel to it.
That being said, there is a limit to how much you can add to a cake before it ceases to be a cake!
To ensure that your whiteboard explainer video is successful, it is critical that you meet all of the necessary milestones (animation style, narrator, and other tropes mentioned above).
5.5. Animations that are poor (or non-existent):
Many people mistakenly believe that whiteboard explainer videos are "simple" because of their minimalistic and sleek style. In fact, you could create whiteboard animation videos without using any animation and still achieve satisfactory results.
There is nothing that could be further from the truth here!
To the contrary, the absence of colour and other distracting elements in whiteboard videos makes the animation all the more significant and necessary!
Moving images help to keep the viewer's attention on the video while also conveying the video's ideas in a fun and entertaining manner!
The effectiveness of whiteboard marketing videos is limited if they do not include animation (or if the animation is of poor quality).
There are a variety of other factors that can negatively impact the effectiveness of your video. However, the ones listed here are, without a doubt, among the most heinous.
6. How to Select a Whiteboard Video Production Company That Is Right for You
In light of the fact that we've already established that high quality and meticulous attention to detail are essential for a whiteboard marketing video to be successful, it follows that the creative team responsible for it must be capable of meeting those standards. There will be no excuses.
In any other case, you will be wasting your money and time on a whiteboard video that will fall short of both your expectations and marketing objectives!
The problem is that there are so many businesses out there that provide video marketing services that it can be difficult to distinguish between the wheat and the chaff. Here's a simple reference guide that can assist you in making the best decision for you and your company to make the selection process easier for you and your organisation.
If you're thinking about hiring an animated video company, the first thing to look for is their portfolio, previous work, and client testimonials. Take a look at their work and make sure it meets the requirements and standards of your company.
Communication: The service provider you choose must be easily accessible! Smooth and clear communication is essential during any creative endeavour, and creating a whiteboard explainer video is no exception to this rule. Throughout the entire process, the company you choose must make itself available to you in order to receive your feedback.
Customization: Having a video that is tailored to the piece and feels unique is critical to the piece's performance. Custom whiteboard animation videos that reflect your company's image and effectively promote your brand should be created. Choosing trite pieces of content with a recycled feel will serve no one's interests.
Feedback and testimonials provided by previous clients, as well as reviews and comments, can be found on this page. Although not every client-business interaction is the same, it is worthwhile to learn what other customers had to say about the service they were provided with.
Whiteboard Explainer Video Cost: As with anything else in life, you get what you pay for with this product. Cheaper companies are more likely to use template videos that are limited in their originality. The majority of broader marketing companies (i.e., those that do not exclusively work with video) do not have the necessary expertise to create genuinely unique and distinctive whiteboard videos because they do not specialise in video. Finally, remember that high pricing does not always imply high quality!
Regardless of your industry or focus, finding a production company that specialises in animated videos, can work within your budget, and can deliver the quality you require should be your primary objective.
Seventh, the most effective whiteboard explainer video companies currently available on the market.
Video Scribe
DoodleMaker
Doodly
Powtoon
VidToon
Anireel
Toonly
It is likely that you are committed to this style and want to create whiteboard animation videos that will resonate with your target audience if you have made it this far in the article. That is fantastic!
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